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When you think about its hard iced teas, Twisted
Tea apparently also wants you to think about…
unwanted back hair? To promote shirt-free summers,
the beverage brand is selling tea-scented back
wax, beating out competitors like absolutely
nobody in claiming the world’s first
hard-iced-tea-inspired hair removal system.
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Bot brains: How machine
learning works.
-
Office hours: Read about
cutting out early before doing it yourself.
-
Weekend Reads: Fill the time
between Barbie and Oppenheimer.
-
Around the Web: Beat a
65-year-old Scottish retiree at Scrabble,
sharpen your language skills, and more.
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👇 Listen: How the US is
cracking down on the junk fees that can make
renting even more expensive.
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Machine learning, explained
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Artificial intelligence (AI) and machine
learning are also used interchangeably, but
the two computer science terms are
different.
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AI is when a machine can perform a task that
would have once required human intelligence.
Machine learning is a subfield of AI.
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… was coined by computer scientist Arthur
Samuel in the 1950s as “the
field of study
that gives computers the ability to learn
without explicitly being programmed.”
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This is done by feeding machines a bunch of
data, which they use to identify patterns
and make predictions or suggestions.
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By feeding a computer several checkers
games, Samuel taught it to play well enough
to
defeat
a human champ.
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Netflix and YouTube recommendations
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Email spam filters
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Predictive text
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Accuracy increases over time, and the better
the data, the better the outcome.
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… supervised machine learning, in which
machines get labeled data (e.g., pictures of
cats and dogs, labeled by humans, to teach a
computer to identify dogs).
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Unsupervised machine learning is when
machines identify patterns from unlabeled
data. For example, if given unlabeled
customer data, a system could
cluster
customers into segments based on their
behavior.
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Reinforcement trains models by telling them
when they’ve made the correct choice. This
is how you’d get a computer to excel at
checkers, but it’s also how smart vacuums
navigate
your home.
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Are there any issues with machine
learning?
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Machines can sort through massive amounts of
data faster than we ever could, but:
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They can perform in unintended or
unexpected ways, rendering them useless or
harmful. See
this post
from AI researcher Janelle Shane about how
AI cheating detectors are often wrong.
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Because they’re trained by humans, they
can also carry
human biases.
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Colorado startup Koloma wants to lead
the clean energy charge with
“geologic” hydrogen, regenerative
underground gas deposits that could
yield carbon-free power. Betting on
Koloma to make it happen? Bill Gates,
among the backers giving them $91m to
keep drilling.
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TodAI in AI:
Google is
testing
a tool for journalists called Genesis, which can
write news stories. But can it do this? [Spins
basketball on finger, then dances the “Electric
Slide.”] Didn’t think so.
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Palm reading:
You’ll soon be able to literally hand over money
to Amazon, with the company launching pay-by-palm
tech at all of its Whole Foods stores
this year. Can’t wait to leave our prints on file while
buying overpriced organic vegetables.
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Lights, camera, inaction:
American films
notched$592m at the Chinese box office in the first half
of the year, which sounds like a lot until you
compare it to the $1.9B they earned during the
same period in 2019.
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Closer to home:
A poll found that
11% and 12%of adults think going to Mars and the moon,
respectively, should be NASA’s top priority. But
60% have clearly seen Armageddon because they
think monitoring potentially dangerous asteroids
is key.
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Yassified:
Maybelline and Microsoft are
partneringon 12 beauty features that users can try on
during Teams meetings. OK, now do one that makes
it look like I’m not wearing pajamas.
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How rich is Elon Musk?
Rich enough that he
lost $13.6Bin net worth yesterday (on account of a Tesla
stock dive) and still has a $40B lead on Bernard
Arnault, No. 2 on the Bloomberg Billionaires
Index.
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GOAT meets boat:
The next sport seven-time Super Bowl champ Tom
Brady hopes to conquer is electric boat racing,
apparently. Brady
boughta team in the E1 World Championships, a global
boat league launching next year. Also an E1 owner:
tennis great Rafael Nadal.
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Casual Friday:
A WSJ poll took workers’ temperature on office
fashion rules, and things have gotten
surprisingly lax: Baseball caps and shorts were deemed
work-appropriate by a slim majority. The only
fashion reject: sandals, with 54% saying they were
“never OK.”
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On the job from nine to five... or is it four?
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If you’re considering an early dip from the
office today, ideally it’s because you’ve
got something important to do, and not
because you’re planning a
covert escape
from the bathroom window so nobody sees you
in a full-body Spider-Man costume.
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In either case, recent data appears to
suggest workplace hall-of-famers like “would
ya look at the time” and “let’s call it a
day” are broadly being declared earlier than
usual.
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The share of meetings scheduled between 4pm
and 6pm across Microsoft Teams
dropped 7%
YoY in recent months, according to The Wall
Street Journal. Elsewhere…
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On Yelp, 10% of restaurant diners are now
seated between 2pm and 5pm, up from 5% in
2019.
-
Uber trips to restaurants between 4pm and
5pm are up 10% from 2019, and down 9%
after 8pm.
-
Stanford researchers found golf courses to
be
143% busieron weekdays in 2022 versus 2019.
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Notably, signing off earlier doesn’t mean
you’re not signing back on later; Microsoft
Teams users now send 42% more after-hours
chats compared to a year and a half ago.
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Leading the charge: 44% of senior-level
office workers and 50% of mid-level workers
who
now prefer
to work from home, according to McKinsey,
versus 6% of junior workers.
|
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These employees all said they’re willing
to swap 20%+ of their compensation to work
at home as they wish.
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Time is money:
To make the most of working hours, Shopify
recently deleted 322k hours-worth of
meetings, and
now displays
a meeting’s estimated financial cost on the
calendar.
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Get sharp startup insights on Tuesdays
|
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It’s time to come clean… we’ve been cheating on
you.
|
|
In our spare time, we’ve been writing another
newsletter. It’s specifically made to inspire
savvy side-hustlers and Swiss army knife-type
operators.
|
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Just last week, we covered
software startup lessons, edible insects, and
the business of salt caves.
The week before, it was
human-led matchmaking, flow-state brain
training, and the science of virality.
|
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We feel sick about this, and hope that, in time,
you may forgive us. But as consolation, please
take these free data-driven briefs for your inbox.
|
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Wild week behind ya? Take a breather this weekend
and enjoy our top picks. You bring the drinks,
we’ve got the links.
|
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Story:
Sonic logos have proven to be a sound business
strategy for brands from Ricola to Netflix to
AT&T. Here’s
why so many brands use sound
to make you buy stuff.
-
Video:
And if you’re curious about how they actually
make the sounds that make you buy stuff, check
out our on-location video about
how sonic brands are made.
-
Tweet:
If the thrill of spreadsheets, emails, and the
wait for a much-needed raise keep you on the
edge of your seat, you may relate to
this one.
-
Blog:
Friday slump setting in? You might need a dose
of motivation. Here are
some ways
to get back on your grind and bring your
co-workers with you.
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🚂 On this day:
In 1904, the ~5.8k-mile Trans-Siberian
Railway
wrapped up construction. The train featured marble-tiled
bathrooms, a library, and gym. But if you
were in third-class, it was a tight squeeze
— for four weeks, if there were no delays.
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🚀 Blog:
We rounded up 15 of the best
startup communities
you can join to get your idea off the
ground.
|
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📚 Useful:
This website
helps you practice another language by
reading short texts.
|
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😍 Aww:
The internet has fallen in love with
Tater Tot, a tiny rescue kitten
born with
malformed limbs.
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Somewhere out there, someone’s complained
about you on the internet.
SOURCE
-
Eating two pieces of bread and butter seems
normal. Eating a butter sandwich seems really
abnormal.
SOURCE
-
Smithereens are the most classic thing to be
blasted into.
SOURCE
-
There is no temperature at which a smoothie
will maintain its consistency.
SOURCE
-
NASA is the paparazzi of the real
stars.
SOURCE
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TELL FRIENDS → GET PRIZES
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Share The Hustle Daily to start winning loot.
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